New online service promises printer hacking

New online service promises printer hacking

Following a Twitter user’s well-publicised hacking of 50,000 printers to promote a YouTuber’s channel, a new online service has been launched, offering the same kind of hacking function. As ZDNet reports, this new service – dubbed “Printer Advertising” – claims to be...
Ecoburotic hits the airwaves

Ecoburotic hits the airwaves

The French office imaging company’s advert, in conjunction with HP, first aired last week. The short, thirty-second radio spot aired on Europe 1, one of France’s leading radio stations, with a broadcast area which also covers Belgium and Switzerland. Avid listeners...
HP glams up Instant Ink

HP glams up Instant Ink

The OEM has expressed its desire to be “sexy” and has invested in a new advertising campaign for its Instant Ink service, collaborating with ad agency Herc and artist Akwasi. “Instant Ink is a convenient service, but not necessarily sexy. The product itself...
Raven seeks to expand its audience

Raven seeks to expand its audience

The US-based toner manufacturer has unveiled a promotional infographic via LinkedIn, designed to help expand its audience. The infographic, entitled ‘Why Raven Industries?’, gives five reasons why consumers should turn to the company for their toner cartridges. As...