by stefanie | Mar 19, 2024 | Around the Industry
Nu-Tone&Co announced the launch of a new branding for its Ecotone line of remanufactured toners and its new partnership with Tree Canada. Ecotone is Nu-Tone&Co brand for remanufactured toner cartridges. In line with the company’s mission of “reshaping the...
by stefanie | Oct 25, 2023 | Around the Industry
In a market where printer Original Equipment Manufacturers (OEMs) traditionally reigned with their familiar logos and slogans, the aftermarket often lingered in obscurity. However, one brand, G&G, embarked on a journey that would challenge convention and...
by stefanie | Apr 26, 2022 | Around the Industry
HYB has started different activities to celebrate what the company calls the “Branding Month”. The celebrations are said to last from 18 April to 18 May 2022 to celebrate the success gained from their multiple brands and product lines. HK HaoYinBao Group Co., Ltd,...
by Owen Collins | Jan 3, 2019 | Around the Industry
In a newly-published interview, Barbara Basney explains how the OEM ‘Set The Page Free’ and what lessons other companies can learn from its approach. Speaking to Forbes, Basney, who was the company’s Vice President of Global Brand at the time of the interview,...
by Owen Collins | Oct 23, 2018 | Around the Industry
The OEM’s new campaign, NEVER STOP, is designed to communicate its range of business operations at the same time as promoting its corporate mindset. The campaign has initially been rolled out in Japan and the USA, with further launches planned in Europe, China, and...
