Copystar brand to be merged into Kyocera

Copystar brand to be merged into Kyocera

As of 30 June 2023, the Copystar brand will merge with Kyocera. Kyocera said in its announcement that the move represents the next step of our marketing strategy roadmap as the company aims to continue strengthening the Kyocera brand. Kyocera said: “As they say,...
Purchase influence moves from B2C to C2C

Purchase influence moves from B2C to C2C

Bazaarvoice’s latest Shopper Experience Index finds that purchase influence moves from business-to-consumer to consumer-to-consumer with power shift to shoppers. Bazaarvoice, Inc., a provider of product reviews and user-generated content (UGC) solutions, released its...