A picture’s worth a thousand purchases

A picture’s worth a thousand purchases

Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision. Research from Bazaarvoice, a provider of product reviews and...
Germany offers tax relief on digital assets

Germany offers tax relief on digital assets

As part of a €2.3 billion ($2.79 billion) tax relief plan, businesses will now be able to claim tax relief for purchases like computers, printers and software in the year of purchase. Up until now, the purchases from companies like computers, monitors, scanners,...
60% of A/NZ SMBs are in survival mode

60% of A/NZ SMBs are in survival mode

IDC Australia/New Zealand’s survey finds 60% of SMBs are in survival mode due to the pandemic, but expect to increase IT spending in 2021. In Q4 2020, IDC surveyed 1210 small and medium businesses (businesses with less than 500 employees) across Australia and New...
MPS Monitor names new CMO

MPS Monitor names new CMO

The company announced the appointment of Pietro Renda as Chief Marketing Officer (CMO). In his new role, Renda will work on defining and implementing a new and more focused worldwide marketing strategy. MPS Monitor explained that he will enhance the partnerships with...