ICCE supports Amazon’s action against fake reviews

Bazaarvoice publishes “Fake Review Report”

Bazaarvoice’s 2022 Fake Reviews Report reveals consumers want brands and retailers fined for fake reviews, with over a quarter wanting a fine of over 20% of the business’ total revenue. Bazaarvoice, Inc., a provider of product reviews and user-generated content (UGC)...
Amazon sues ‘Fake Review Brokers’

Amazon sues ‘Fake Review Brokers’

Amazon said it seeks to shut down sites that threaten the authenticity of customer reviews. Amazon has filed lawsuits against fake review brokers who orchestrate the posting of incentivized and misleading product reviews, in exchange for money or free products. The...