by stefanie | Feb 16, 2024 | World Focus
The Internal Market and Environment committees adopted on 14 February 2024 their position on the rules on how firms can validate their environmental marketing claims. The so-called green claims directive complements the already-approved EU ban on greenwashing. It...
by stefanie | Jan 22, 2024 | World Focus
The EU Parliament has given its final green light to a directive that will improve product labelling and ban the use of misleading environmental claims. The directive adopted today with 593 votes in favour, 21 against and 14 abstentions seeks to protect consumers from...
by stefanie | Sep 26, 2023 | Around the Industry
ETIRA announced its support for the recent agreement in principle reached by the European Parliament and Council to ban misleading advertisements and enhance consumer product information. These new rules were suggested by the EU Commission last year, and required...
by stefanie | Sep 21, 2023 | World Focus
The EU Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. The agreement updates the existing EU list of banned commercial practices and adds to it several...
by stefanie | Sep 8, 2023 | World Focus
By greenhushing, companies miss opportunities to inspire positive change and move their industry forward, says Kyocera. Recent research shows that almost 25% of medium and large businesses in the UK have been guilty of ‘greenhushing’ in the past year,...