HP’s Olson talks customer appeal

HP’s Olson talks customer appeal

The OEM’s General Manager and Global Head of HP Home Printing, Anneliese Olson, has given an interview to CRN in which she explains how HP is pushing to corner the millennial market. Speaking at the company’s recent Reinvent 2019 event, Olson revealed that HP had...
HP execs talk Apogee and UK channels

HP execs talk Apogee and UK channels

HP executives, including CEO Dion Weisler, have been opening up about its Apogee acquisition and the UK channel. As CRN reports, Weisler was speaking during HP’s recent Reinvent conference and revealed that the acquisition of Apogee has helped the OEM shape its...
HP combats counterfeits in Kampala

HP combats counterfeits in Kampala

The OEM has continued its global fight against fake products, with the latest operations against counterfeits taking place in Uganda and Mozambique. HP’s Anti-Counterfeiting and Fraud Programme (ACF) has been working alongside local authorities to stem the flow of...
HP, Go Instore and Currys in online collaboration

HP, Go Instore and Currys in online collaboration

HP, Go Instore and Currys PC World have joined forces in order to promote growth in online revenue for HP products; so far, the collaboration has achieved an increase in conversion of up to 4.5x. Go Instore, which provides immersive omnichannel retail experiences for...