HP updates the Sprocket

HP updates the Sprocket

The OEM has revealed that it has launched the ‘next generation’ version of its Sprocket photo printer. HP says, “The HP Sprocket 2nd Edition, a portable, pocket-sized photo printer, just got savvier and more social. It’s ready for any event – in a new collection...
HP UK’s Brasher chats 3D

HP UK’s Brasher chats 3D

The OEM’s UK and Ireland Managing Director George Brasher has given a new interview discussing HP’s new Metal Jet 3D printer. Brasher, who has been with the company for the best part of three decades, spoke to Computer Business Review about the HP Metal Jet, the 3D...
HP glams up Instant Ink

HP glams up Instant Ink

The OEM has expressed its desire to be “sexy” and has invested in a new advertising campaign for its Instant Ink service, collaborating with ad agency Herc and artist Akwasi. “Instant Ink is a convenient service, but not necessarily sexy. The product itself...
HP unveils 2019 financial forecast

HP unveils 2019 financial forecast

Today at HP’s 2018 Securities Analyst Meeting, the company provided details on its strategy and opportunities for long-term growth, along with its financial outlook for fiscal 2019. “We continue to deliver strong growth in earnings and cash flow, while taking...
HP’s Kim Rivera addresses diversity

HP’s Kim Rivera addresses diversity

In a recent interview with Dede Henley, HP’s Chief Legal Officer and Corporate Secretary shed some light on how she was striving to promote diversity and inclusion. When asked why she was so focused on diversity, Rivera replied, “As a woman of colour and an executive,...