by stefanie | Feb 11, 2019 | Around the Industry
A new article penned by Josh Hendrickson for How To Geek reveals the “other price of admission” consumers may not be aware of when they sign up for HP’s Instant Ink service. As Hendrickson explains, he opted to sign up for Instant Ink in order to combat the “recurring...
by stefanie | Oct 8, 2018 | Around the Industry
The OEM has expressed its desire to be “sexy” and has invested in a new advertising campaign for its Instant Ink service, collaborating with ad agency Herc and artist Akwasi. “Instant Ink is a convenient service, but not necessarily sexy. The product itself...