Toshiba expands its Global Alliance Programme

by | Mar 17, 2022 | 0 comments

Toshiba Global Commerce Solutions launched its new Independent Software Vendor (ISV) Partner Programme, significantly expanding its Global Commerce Alliance Programme for third-party retail solution providers.

The new ISV programme gives software vendors the opportunity to join Toshiba’s partner ecosystem of top resellers, distributors, and integrators across the retail industry. Programme partners will also gain access to the company’s global resources including technology and engineering support, joint marketing, along with the opportunity to collaborate with other leading independent Toshiba retail solution providers.

“Toshiba is a partner-driven company,” said Rance Poehler, President and CEO, Toshiba Global Commerce Solutions. “Our new ISV programme provides an infrastructure that is optimised for innovation and growth and enables access to the incredible technical and business resources Toshiba has to offer to its retail partners.”

“Every retailer faces the urgent need to become more agile as shoppers’ preferences quickly change,” said Bill Campbell, Senior Vice President and Head of Global Sales, Toshiba Global Commerce Solutions. “Our new ISV programme will help ensure that retailers have access to an ever-growing portfolio of solutions while enabling software vendors to bring their industry-leading solutions to market more quickly and open new revenue streams for their organisation,” he added.

Toshiba explained that key benefits of the new ISV partner programme include:

Strategic Development Resources – Every ISV partner will have access to Toshiba experts to help accelerate the go-to-market process. This includes a partner manager to help expand their sales footprint and a technical partner to support porting and provide access to demo equipment and evaluation hardware for lab systems, testing, deployment, and support.

Sales and Marketing Resources – Marketing programme managers will also be available to help ISVs develop go-to-market and lead generation campaigns to drive marketing-attributed revenue. They can also leverage specially designed incentive programmes, as well as participate in roadshows, social media, and other marketing initiatives to increase potential joint revenue opportunities.

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