The OEM has hired Anne Marie Squeo as its new Senior Vice President, Chief Communications and Brand Officer.
In the newly-created role, Squeo will be tasked with overseeing all aspects of global communications and marketing, and will report to Xerox’s CEO and Vice Chairman John Visentin.
“Anne Marie’s strategic focus and expertise across communications and marketing are essential as we reposition Xerox for long-term growth and success,” said Visentin. “She will work closely with our team to drive a greater understanding and excitement about our transition to digital from physical and how we will lead and disrupt existing and new markets.”
Having started her career in advertising, Squeo, who has also become a member of the OEM’s Executive Committee, most recently served in senior communications roles at Lockheed Martin, Netflix and IBM. Prior to that, she spent 15 years as a business journalist at the Wall Street Journal and Bloomberg News. During her time at the WSJ, Squeo was part of a small team that won the Pulitzer Prize in 2000 and won the Gerald R. Loeb Award, the highest business journalism honour, in 2004.
“Xerox is an iconic global brand at an important crossroads in its history,” said Squeo. “Few companies can claim the distinguished ‘verb’ status, and I am energised to help John and the team return Xerox to its deep innovative roots while redefining its future.”
